Snapchat collaborates with Bakheda for International Women's Day
Snapchat partnered with Bakheda and Studio Kohl to celebrate International Women's Day in India. We collaborated with five amazing artist, and asked them what March 8 means to them as Indian women. Stories of empowerment and sisterhood were translated into nationally featured sticker sets on Snapchat, for all women to express themselves and celebrate the day.
The campaign ran for a week on the platform and all users were invited to explore the artists work, discover stories and add their own voices.