Client: Stage 6
Line of business: Co-living space

Co-living spaces for conscious evolution

Stage 6 was built around the notion that if we all feel happy, engaged, and inspired, there would be so much power unleashed into the world. They’re here to empower people to create global change for the advancement of humanity through their co-living spaces. Bakheda’s role here was to equip the company with a sound strategy that complements their concept and a look that conveys who they are while distinguishing them from the others in similar domains.

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Based on discovering what the collective imagination of like-minded people can amount to, Stage 6 is a co-living space that houses people who believe in conscious evolution. Today, there are co-living spaces cropping up everywhere. The challenge was to truly display what the brand is, but do it in a way that sets them apart from other similar companies.

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Bright, vibrant colors juxtapose the modern and minimal identity to create a contrasting play of visuals. The colorscape includes bright hues that can be translated into numerous combinations of gradients.

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Metal-mug

About

Based on discovering what the collective imagination of like-minded people can amount to, Stage 6 is a co-living space that houses people who believe in conscious evolution. Today, there are co-living spaces cropping up everywhere. The challenge was to truly display what the brand is, but do it in a way that sets them apart from other similar companies. 

Gauging simplicity...

Simplicity defines our approach to the Stage 6 logo and symbol. Emphasizing on the number 6 creates a sense of hierarchy within the wordmark itself, letting the audience know the importance of the 6th stage and what the space is about. The customized typography with its bold accents helps build a cohesive visual language that can be effectively used for brand communications. The ‘6’ is used as a brand mark when required. 

...and then mixing it up

Contrasting the logo, the visual treatment for Stage 6 is a mix of experimental compositions consisting of both type and images accentuated with the brand colors. The elements can be laid out to form a vast number of intriguing compositions that differentiate the brand from spaces within a similar landscape.

We use Muli, a minimalist sans serif typeface that has been designed for both display and text typography as our primary font. It has a wide range of weights that can be used across variables. 

Bright, vibrant colors juxtapose the modern and minimal identity to create a contrasting play of visuals. The colorscape includes bright hues that can be translated into numerous combinations of gradients. 

Extension

The central elements are collage-style renditions of cut-outs from photographs. This kind of visual styling with the underscore from the mnemonic and the color palette give scope for diverse applications in form of icons, repeatable patterns and for use on print and digital brand communications. The communications exude a look and feel that matches the Stage 6 values of consciousness, authenticity, growth, radical optimism, and playfulness.

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Stage 6 was built around the notion that if we all feel happy, engaged, and inspired, there would be so much power unleashed into the world. They’re here to empower people to create global change for the advancement of humanity through their co-living spaces.

Metal-mug

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